Week 9: Disney & 21st Century Fox
Merger and Acquisition As of July 11th 2018, Disney has been reported purchasing 21st Century Fox assets with the form payment of cash and stocks. It is set that Disney has purchased Fox for the amount of $71.3 billion for the partial assets of Sky TV and Indie TV. As the factor that cause Disney in the acquisition of 21st Century Fox is that Disney wants to open a new streaming industry to create a new target market for more audience/viewers to increase Disney's brand image. As according to Statisca (2018), the numbers mention that over the years the amount of streaming user has increased consistently. It is so consistent that it's a bad decision if a investor actually decides to not invest at a streaming industry. As this is why Disney wants to start a streaming industry as due to the reason as today millennial are often addicted to games and online movies, as the 2012 data shows that there are 171.6 million users of online streaming in the US. While it is pre...